Brooklyn Gots Its MTV1

Posted by Deirdre // 08-25-2013


So for those of you who aren’t rinsing off at a Wellfleet Pond after a day at the beach, or zipping up a late afternoon sweatshirt before a cookout in the Adirondacks, or something else awesome outside of the city enviorons, you may miss Brooklyn’s day in the sun. That is, the descending upon of the glitterati — the VMAs will be held tonight at our own Barclay’s Center. mtv-vmas-2013-barclays-center-brooklyn-instagramOf course when Barclay’s was being built, it was rife with debate, and I personally was vehemently against it. “It will put Brooklyn on the map!” was one of the phrases that irked me the most. Well now that it’s here, and the Nets are pretty cool, and it’s not like that was a particularly picturesque intersection anyway, I dunno, I’m mostly fine with it.

But when I read NY Times’s MTV Brings its Red Carpet to Brooklyn, I got kind of grossed out. I’m fine with the fact that we “…are going to get a taste of Brooklyn throughout the show,” according to Stephen Friedman, president of MTV. That’s cool. And I like that the Red Carpet will be on the street, with “bodegas and brownstones” behind it. Nice.

I’m not sure how I feel about “short films featuring Brooklyn scenes, characters and themes will be shown on the gigantic television screens above the floor during the show” — that is starting to make me feel squishy. I do like that MTV sold special tickets to those in zip codes around the arena, but I wonder if special attention was paid to exactly which zip codes they were…Williamsburg, Ft Greene, Bushwick, yes. Park Slope, Brooklyn Heights, no. I get it.

But on that note, the fact that “MTV has sent casting agents out to find hundreds of young Brooklynites — from Williamsburg hipsters to hip-hop b-boys — to make up much of the crowd standing (and, producers hope, dancing) on the floor at the foot of main stage” is kind of too much for me to handle. Then, they actually deny that they’re trying to be Brooklyn at all…”MTV executives said their decision had less to do with wanting to tie MTV’s image to Brooklyn in a marketing sense than with a desire to do something new.” Ok guys, so next time maybe it’ll be the Hartford Civic Center. That will be new, too.